9 ways AT&T boosts its internal social network

It’s not out of your hands once you launch. Success and employee engagement requires planning and follow-up—and maybe a few sweatshirts bearing your logo.

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Lee Diaz, a senior manager at AT&T, had been pushing employees to fill out their profiles on its tSpace platform.

Diaz’s mom, who also works for the company, wasn’t fully on board, though. She hadn’t yet posted her 35th-anniversary badge. He had to show her how.

Getting Mom to update her internal profile might not be a major career victory, but it represents something bigger.

Knowledge and experience can get buried when you have a workforce of 260,000 employees and another 250,000 non-payroll partners, says Diaz, senior manager of emerging communications and global marketing organization. Profiles help people find the expertise they need.

“You’re looking at essentially a small city of half a million people,” he says. “How do you connect?”

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