Any letter that promptly gives a refund to thousands of customers is a good letter, but some letters are better than others.
How McDonald’s CEO set the stage for a mayor’s defeat.
Requesting anonymity is one thing, but don’t open your mouth until you get it.
Data from Morning Consult suggests that audiences want companies affiliated with the games this year to address host country China’s record on human rights.
Both Biles and Naomi Osaka, elite athletes of color, withdrew from competition at momentous junctures.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Some assert it was an intentional stunt.
Step on somebody’s toes? By all means, say you’re sorry. But are we expressing regret too often for minor transgressions?
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’
After deleting the video post, the U.S. Strategic Command said the intended joke was ‘in poor taste.’
The company’s chief said her team would be launching ‘snacks for women,’ asserting that men and women eat the flavored chips differently. Those remarks quickly drew scorn and derision.
Take a moment to appreciate the PR missteps that keep crisis communicators employed.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
