Search Results (executive communications)

With the rebirth of the fast-food giant’s business approach, McDonald’s also found a voice that was lighthearted, welcoming, unpretentious and playful.

To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.

Ghostwritten blogs and scripted videos reek of inauthenticity. To build trust and meaningful rapport with workers, push your leaders to craft their own messages, flawed delivery and all.

To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.

Going by instinct will get you and your team only so far. Data analysis can help guide your decision-making and give your hard metrics to show your senior leaders.

Instead of counting impressions, clicks or content consumption, focus on driving behaviors that lead to substantive business results.

Educating, informing and engaging your colleagues helps them excel and bolsters the bottom line—not to mention its contributions to staff retention. Try these approaches.