Ragan Insider Toby Ward
Employees prefer intranet homepage with no ‘fold’
Focus groups show workers expect an uncluttered homepage that requires no scrolling.
Search Results (homepage)
Ragan Insider Ragan Staff
7 ways your homepage is like a first date
First impressions, courtesy, and a good track record with others matter on first dates … and on Web sites.
Ragan Insider Robby Brumberg
Biden’s big address, the limits of workplace discourse, and more
Get takeaways from Basecamp’s big blowup, guidance on having more meaningful conversations, and your weekly dose of inspiration.
The Consultant Is InJulie Baron
A unique way communicators can measure impact
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
Ragan AwardsRagan Staff
Announcing Ragan’s Employee Communications Awards finalists
Congratulations to this year’s impressive finalists!
Brand JournalismSally-Ann O'Dowd
Why and how companies are turning to brand journalism
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Social MediaDomenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
WebsitesJonathan Carpenter
Why a rapid-response website is essential in a crisis
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
EventsWilliam Comcowich
13 smart, affordable ways to promote events
Start early, seek a strong news media hook, and give publishers plenty of lead time.
COVID-19Mindy Hamlin
10 crisis communication steps when you don’t have a plan
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.
Health CareWilliam Comcowich
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
Health CareJessica Levco
How hospitals can craft compelling, relevant content amid COVID-19 turmoil
Take notes from these shining examples of engaging storytelling.
SEOWilliam Comcowich
How to boost SEO amid COVID-19
Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank.
PRJennifer Jones-Mitchell
Why and how you should infuse personalization into your PR
Apps, geotargeting and customized content are the trends to ride. Also, keep your SEO conversational, and don’t forget to take a stand in today’s values-conscious landscape.
Diversity and inclusionRussell Working
International Women’s Day offers comms opportunities
PR pros and internal communicators celebrate notable female accomplishments during International Women’s Day and Women’s History Month. But audiences—as well as reporters—can spot inauthenticity.
