Survey: Communicators strapped for time, struggle for bigger budgets
A new report reveals the industry is still fighting for more staff and
money, and the lack of those resources hinders their ability to measure
Do you feel that you just can’t get it all done? That you’re churning out
emails and content without knowing whether it’s making a difference?
Wouldn’t you kill for a little help?
You’re not alone.
Most communicators say understaffing and the inability to complete all
their work are their biggest challenges, according to a new report from
PoliteMail Software, “2016-2017 Internal Communications Survey Results.”
The report is based on a survey of more than 500 communicators.
Securing a higher budget also remains a challenge. Just 14 percent of
survey takers secured an increase for 2017.
Having conducted a similar internal comms survey in 2014, PoliteMail found
this time that communicators have become more efficient in many ways. Most
have pared down their channels in the past two years. Only 20 percent of
those surveyed say they “use too many channels”—down from 43 percent in
Some frustrations have worsened. Lack of time, tools and staff are bigger
obstacles to measuring communications than what was reported two years ago.
Fifty-four percent of survey takers say they are currently understaffed,
compared with 50 percent in 2014.
That probably plays into the fact that although 60 percent of respondents
measure their efforts, most aren’t satisfied with how internal
communication is being measured at their organization (59 percent in 2016,
compared with 56 percent in 2014). Half admitted to not measuring their
most valuable communication channel—email.
The report also reveals whether:
- Communicators are measuring outputs, behavioral change, or both
- Budgets are growing or shrinking
- Mobile communication is gaining in popularity
- Intranets are a popular destination, or just collecting dust
- IT is a help, or a hindrance
Download your free copy of “2016-2017 Internal Communications Survey Results” today.