Results for Articles:
Samsung, Under Armour and Deutsch Bank responded to crises by printing apology ads in major publications. This communicator says the tactic is a ‘Brand Aid,’ not good PR.
3/21/2017 5:04:00 AM
Though the ride-sharing service’s chief executive kept his remarks close to his vest in a public statement, he told staff it was ‘unfortunate that [it] was announced through the press.’
3/21/2017 5:02:00 AM
Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
3/16/2017 5:08:00 AM
With social media—especially live-stream video platforms—heightening the potential damage to an organization or brand, communicators must respond like lightning. Here's how to do so.
3/13/2017 5:04:00 AM
Can the CIA spy on you by hacking your smartphones, TVs, cars and computer operating systems? Did it unleash malware on the world? A document dump leaves organizations scrambling.
3/8/2017 11:00:00 PM
Though Marissa Mayer is forgoing her 2016 bonus and 2017 bonus and equity grants, many are criticizing the company’s decision to fault its general counsel for the security breach.
3/3/2017 6:02:00 AM
After a video of an argument between CEO Travis Kalanick and one of the ride-hailing app’s drivers made the rounds online, Kalanick apologized and said he has to ‘grow up.’
3/2/2017 6:02:00 AM
First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.
2/15/2017 6:06:00 AM
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
2/13/2017 6:06:00 AM
The president’s advisor promoted Ivanka Trump’s clothing line in a recent interview. Critics are saying the move violated ethics guidelines.
2/10/2017 6:05:00 AM
CEO pledges to hire 10,000 refugees; ‘Why not Americans?’ ask angry customers.
2/2/2017 6:02:00 AM
The ride-hailing service was accused of profiting off the recent immigration ban by lifting its surge pricing in New York after taxi workers went on strike to protest the executive order.
1/31/2017 6:02:00 AM
Tragedy-related tweets, even those expressing 'thoughts and prayers,' often ring hollow and can even seem opportunistic. It's usually better to maintain a respectful silence.
1/25/2017 6:06:00 AM
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/24/2017 6:06:00 AM
Reach bigger audiences by attending our next virtual summit on Jan. 27.
1/24/2017 6:00:30 AM