Results for Articles:
Rupert Murdoch said the decision came after ‘collaboration with outside counsel,’ though advertisers’ exodus probably helped. The former host still denies sexual harassment allegations.
4/20/2017 5:09:18 AM
Many social media users lashed out at the company after receiving a message which congratulated runners because they “survived.”
4/19/2017 5:09:30 AM
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
4/19/2017 5:07:00 AM
The press secretary used Hitler and the Holocaust to draw a comparison to Syrian president Bashar al-Assad’s use of chemical weapons. Here’s what you can learn from the PR disaster.
4/17/2017 5:06:39 AM
The airline has delivered a master class in mishandling a PR firestorm over a passenger it had ‘re-accommodated’ on a recent flight. What can communicators learn from this debacle?
4/13/2017 5:09:00 AM
PR pros now know what not to do for an apology, but there are a few other takeaways that communicators can apply to future crises. Consider these insights.
4/12/2017 5:09:55 AM
A lack of timeliness, focusing on its own staff instead of consumers and using corporate-speak made the mea culpa come across as uncaring, says one PR pro.
4/11/2017 5:13:25 AM
For a long time, companies tried to be apolitical, staying out of divisive issues. In the near future, a business that doesn't take sides on a divisive issue will have a scant few customers.
4/11/2017 5:10:00 AM
The airline is trying to build trust and keep anger at bay after thousands of travelers were stranded because of a storm.
4/11/2017 5:06:00 AM
With an ad that sought to spark discussion in an era of heated protests, yet another high-profile company stomps its way into a political minefield.
4/6/2017 5:07:23 AM
What started as a campaign to raise awareness for its honeybee mascot—and the brand—turned into a sticky situation for General Mills. Here are strategies communicators can learn from it.
4/4/2017 5:09:00 AM
When a marketing campaign accidentally linked to a controversial site, this family travel planning organization had to react fast.
4/3/2017 5:08:00 AM
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
3/31/2017 5:02:00 AM
Reputational threats come from internal and external sources, but two experts offer guidance about fighting back with grace and intelligence on your brand’s behalf.
3/30/2017 5:10:25 AM
After denying boarding to a couple of girls wearing leggings, wide criticism broke out across social media. An airline spokesman said, ‘We'll definitely take something away from today.’
3/28/2017 5:10:10 AM