Results for Articles:
First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.
2/15/2017 6:06:00 AM
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
2/13/2017 6:06:00 AM
The president’s advisor promoted Ivanka Trump’s clothing line in a recent interview. Critics are saying the move violated ethics guidelines.
2/10/2017 6:05:00 AM
CEO pledges to hire 10,000 refugees; ‘Why not Americans?’ ask angry customers.
2/2/2017 6:02:00 AM
The ride-hailing service was accused of profiting off the recent immigration ban by lifting its surge pricing in New York after taxi workers went on strike to protest the executive order.
1/31/2017 6:02:00 AM
Tragedy-related tweets, even those expressing 'thoughts and prayers,' often ring hollow and can even seem opportunistic. It's usually better to maintain a respectful silence.
1/25/2017 6:06:00 AM
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
1/24/2017 6:06:00 AM
Reach bigger audiences by attending our next virtual summit on Jan. 27.
1/24/2017 6:00:30 AM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 6:06:00 AM
The burrito chain is under fire after a California consumer’s lawsuit alleges that the company used her likeness in marketing materials, though she didn’t sign a photographer’s release.
1/12/2017 6:06:00 AM
The company's general manager of its Engineering and Environmental office was charged with fraud and violating the Clean Air Act. More staffers might come under fire.
1/10/2017 6:07:00 AM
Its financial arm’s social media team touted a news story with a typo that changed its meaning drastically, opening the organization up to ridicule from folks online.
1/9/2017 6:06:00 AM
After a Twitter user pointed out how the mittens looked more like someone bending over, the image—along with jokes—have gone viral. Here’s how the company responded.
12/16/2016 6:04:00 AM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
12/15/2016 6:06:00 AM
Howard Schultz, who will pass the baton to COO Kevin Johnson, plans to develop its premium-coffee stores. Despite an upbeat call to investors, shares tumbled.
12/2/2016 6:07:59 AM