Results for Articles:
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 6:06:00 AM
The burrito chain is under fire after a California consumer’s lawsuit alleges that the company used her likeness in marketing materials, though she didn’t sign a photographer’s release.
1/12/2017 6:06:00 AM
The company's general manager of its Engineering and Environmental office was charged with fraud and violating the Clean Air Act. More staffers might come under fire.
1/10/2017 6:07:00 AM
Its financial arm’s social media team touted a news story with a typo that changed its meaning drastically, opening the organization up to ridicule from folks online.
1/9/2017 6:06:00 AM
After a Twitter user pointed out how the mittens looked more like someone bending over, the image—along with jokes—have gone viral. Here’s how the company responded.
12/16/2016 6:04:00 AM
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
12/15/2016 6:06:00 AM
Howard Schultz, who will pass the baton to COO Kevin Johnson, plans to develop its premium-coffee stores. Despite an upbeat call to investors, shares tumbled.
12/2/2016 6:07:59 AM
We’re waiting for your entry to the PR Daily Awards. There are more than 30 categories for every type of campaign or project. Enter by Nov. 30 to show your competition who’s boss.
11/30/2016 6:01:00 AM
Consumers threatened to boycott the brand after one exec’s pro-Trump stance prompted praise from a white supremacist. Here’s what went wrong—and how it could have gone differently.
11/22/2016 6:04:00 AM
Organizations are becoming increasingly particular about where they advertise. Here’s how execs reacted after a petition signature and letter from a ‘loyal Lego customer’ went viral.
11/15/2016 6:06:00 AM
After seeming to ask pro-Trump employees to resign, Matt Maloney walks back his 'misconstrued' statement. Are there lessons for consumer brands in contentious times?
11/14/2016 6:10:00 AM
PR and marketing pros still widely use this form of digital communication, but common mistakes can tank your efforts. Here’s what you shouldn’t do.
11/4/2016 5:08:00 AM
Some question the United Nation’s appointment of Wonder Woman to represent its gender equality campaign. Here’s what led to a petition and protest—along with the UN’s response.
10/26/2016 5:04:00 AM
The Gold Coast’s largest theme park is scrambling after four adults died on a water ride. Reports alleging improper maintenance are emerging.
10/26/2016 5:01:30 AM
The beleaguered bank head’s retirement was effective immediately, leaving the company’s reputation in the hands of its former chief operating officer.
10/14/2016 5:06:00 AM