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7 ways to stop CEOs from boring the audience

How to bring out your executive's human side.
By Bill Sweetland | Posted: September 21, 2011
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What’s the problem with intelligent, personable CEOs who make terrible speeches? They suffer from “Al Gore Syndrome,” said freelance speechwriter Jeffrey Porro . “Talk to any reporter who covered Al Gore in the presidential campaign of 2000,” said Porro. “They’ll tell you that in small private groups, Gore was relaxed, witty, brilliant. But as a public speaker, Gore was a disaster: stiff, awkward, uncomfortable—and uninspiring.” Put an executive in front read more...

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