Dell's social media hub monitors and responds to online chatter
PC maker’s command center prioritizes the 22,000 daily mentions of its brand on Twitter, Facebook, blogs and forums and answers accordingly—in almost a dozen languages.
Think of it as the information-age version of NASA’s Mission Control Center: A cutting-edge “war room” where watchful eyes monitor information coming in on huge screens, ready at any moment to contact an engineer or a technical expert. That’s what Dell had in mind in December when it launched its Social Media Listening Command Center, a room at its Round Rock, Texas, headquarters where six screens display information about all 20,000 conversations going o read more...
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