What brands can learn from ‘The Greatest Movie Ever Sold'
That’s what emerged during filmmaker Morgan Spurlock’s exploration of product placement for his new documentary.
Untitled Document It’s billed as “ The greatest TED talk ever sold .” The speaker is filmmaker Morgan Spurlock discussing his new documentary, “The Greatest Movie Ever Sold.” Notice a pattern? You should, and probably not for the reasons you might think. Spurlock’s movie and TED talk were funded entirely by brands, a feat that was not easy to accomplish. “I’ve put myself in some horrible situations over the years, but nothing could prepare me … for anythi read more...
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