Will brands and users want a Facebook 'want' button?
Retailers and social media pros are mostly optimistic about the news that Facebook will soon enable brands to open up their posts to be 'wanted' as well as 'liked.' But there are some doubts.
First, Facebook adapted Twitter's @ replies into its platform. Now, it's looking in Pinterest's direction. Social media's king of the hill is rolling out a new "want" button for a few retail brands so users can add items to collections, not unlike Pinterest's pinboards. The feature is in a test phase right now but will probably roll out to other brands soon. Retailers and social media experts are divided on whether the new button is a handy tool for users read more...
To continue reading this article, you must be a member of Ragan Select.