A model of a physician's successful social media journey
Dr. Wendy Sue Swanson dishes about her most controversial blog posts, her partnership with Seattle Children's Hospital, and how she manages to spend more than 30 hours a week on online networks.
When Jenny McCarthy, a former Playboy bunny, claimed that vaccines were linked to autism, Dr. Wendy Sue Swanson knew she had to do something. Her patients at The Everett Clinic, who saw the episode on Oprah , were concerned. "They weren't necessarily more informed, but they were scared," Swanson says. "I couldn't wait any longer to get out on social media." She decided her best bet to help parents get the right information was to start a blog. You could ca read more...
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