Strategic images: How visuals can shape your branding
How important are Instagram, Pinterest, YouTube, and video to your external communications? Online marketing increasingly will rely on images as the digital world evolves, a study shows.
The world of news has morphed over the past decade into a different landscape, and communications and marketing professionals have adapted along with the digital world. What we need to consider next is embracing a social visual communications strategy that will help us succeed in information distribution and consumption. So, how do we make images strategic? Shel Holtz, in a session kicking off the 2013 IABC World Conference this week in New York City, spo read more...
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