7 PR lessons from NASA's Hubble Space Telescope
Derided as a half-blind Mr. Magoo in the sky when it launched 25 years ago, Hubble ultimately became one of the top scientific instruments ever built. What lessons does the project offer?
At the launch of NASA's Hubble Space Telescope in 1990, few would have predicted the triumphant 25 th anniversary celebrations this year. Now hailed as one of the most important scientific instruments ever built, it was then derided as a Mr. Magoo in space because a flawed mirror left it with blurry vision. In 1993, daring repairs in space provided Hubble with "eyeglasses"—and saved NASA's reputation. Since then, Hubble has peered billions of years back in read more...
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