Infographic: How to create better content than your competitors
Learn the writing, search and design tricks that will help your content stand out.
As communicators, we like writing that sounds pretty.
We love using fancy words, we get excited when we come up with a clever turn of phrase, and we truly hate killing "our darlings."
In today's fast-paced world of content marketing, however, ornate writing won't boost your search ranking, nor will it get busy, distracted consumers to
click. (It's an unfortunate truth, I know.) Content marketing calls for writing that's clear and concise.
To ensure your content consistently meets these criteria, consult this infographic by
Siege Media. It lists 15 ways to make your content easy to understand, visually appealing, shareable and primed for search. Use it as a checklist when you
create content, and you'll consistently churn out pieces that will blow away your competition.
[RELATED: Produce content that boosts lead generation, brand awareness and reputation.]
Take a look:
(View a larger image.