11 PR and communications lessons from theSkimm
Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about a woman who found a rat sewn up in her Zara dress.
If you caught a recent international story in USA Today , you would have found it topped by a traditional headline: “Obama urges Trump not to cut deals with Russia.” If you got your news from an email newsletter called theSkimm, the story was introduced more obliquely —even though it linked to the same USA Today piece: WHAT TO SAY TO YOUR FRIEND WHO WANTS TO GO SKYDIVING FOR HER BIRTHDAY… Be careful. That's what President Obama is telling President-elect read more...
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