Yahoo’s inadvertently racist tweet highlights importance of editing
Its financial arm’s social media team touted a news story with a typo that changed its meaning drastically, opening the organization up to ridicule from folks online.
The importance of proofreading cannot be understated.
Yahoo Finance’s social media team highlighted that truth Thursday evening
when it tweeted a news story with the text: “Trump wants a much bigger
navy. Here’s how much it’ll cost.”
At least, that’s what the team meant to post.
Instead, an “n” replaced the “b” on “bigger”—the two letters are adjacent
on the keyboard—changing the tweet entirely and making it fodder for
caustic barbs from a bevy of Twitter users.
Many seized the opportunity to make jokes about how a not exactly “bigger” navy might look, while others piled on with snark over the organization’s social media prowess:
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Yahoo Finance’s team scrubbed the offending post and issued an apology:
The error wasn’t corrected before several hashtags ridiculing the error
were trending across Twitter, however, turning the typo into a massive
headache for the publication’s social media and PR teams last night.
Edit before you tweet.