Department of Education gets slammed for misspelling and typo in tweets
The agency’s social media team shared a post celebrating civil rights leader, W.E.B. Du Bois. However, Twitter users were quick to point out that his name was incorrectly spelled.
The Department of Education recently learned that it’s important to
proofread your tweets.
The department—whose new chief, Betsy DeVos, was confirmed last week—took a
beating on Twitter after misspelling civil rights activist W.E.B. Du Bois’
name in a tweet.
Here’s the original post:
Several high-profile users were quick to point out the gaffe, along with
the irony of the Department of Education (of all agencies) getting it
The department tweeted a corrected version along with the following
apology, which also contained a typo:
It followed up with a correction shortly after.
Though some social media users argued that mistakes and typos happen on
Twitter—and that people shouldn’t be so harsh in their judgement—others
argued this retort: It’s the official account for the Department of Education.
[Calling all executive communications directors and VPs:
Join us at Facebook HQ for the Facebook Leadership Communications
The NAACP, which Du Bois cofounded in 1909, had the final say on the
Though it might seem like a minor mistake, the gaffe caused a headache to
the agency’s social media team and made headlines. PR and marketing pros
would do wise to remember to proofread.