Study: ‘Will make you’ most engaging Facebook headline phrase
Want an irresistible lead-in? Use numbers, ask questions and pull
heartstrings, according to Buzzsumo’s analysis of 100 million Facebook and
Twitter headlines.
By Robby Brumberg | Posted: June 30, 2017
A scintillating headline propels readers into a story like a slingshot—but what words motivate people to click in 2017? Buzzsumo just released an analysis of 100 million Facebook and Twitter headlines published between March and May 2017. The goal was to discover which words or phrases are garnering the most interaction online. What they found “will make you” stunned with disbelief. The phrase that drove the most engagement on Facebook—by a startling
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