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21 free image sites to spruce up your visuals

Compelling photos and illustrations can increase page views and make your content irresistible. Try these gratis resources to improve your design.
By Vishal Kalia | Posted: July 14, 2017
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To keep pace online, PR and marketing pros should have an arsenal of images.

Much more than mere aesthetic afterthoughts, compelling visuals can boost conversions, open rates and engagement.

According to a study by Jeff Bullas:

  • Articles with images get 94 percent more total views.
  • You can expect a 45 percent increase in press release views when a related image is included.
  • Facebook ads with images have a 37 percent higher engagement rate than text ads.

The price of in-house photography leads many brands and agencies to stock photography. The costs for these images, however—particularly for a commercial license—can gobble up a marketing budget.

[RELATED: Brand Storytelling and Content Marketing Conference at Coca-Cola]

As an alternative, bookmark the following royalty-free image sites:

Free images for social media and beyond

  • Death to stock photo

A cache of free images, which you can use anywhere you like.

  • Pixabay

More than 700,000 free stock images, illustrations and vectors.

  • Gratisography

Free high-resolution images you can use for all your projects. Categories include animals, objects, people and nature.

  • Free Images

More than 400,000 free images and illustrations.

  • Unsplash

Free, high-resolution photos you can use anywhere.

  • IM Creator

A curated collection of free web design resources for all commercial use.

  • PicJumbo

Free stock images in your inbox.

  • Free digital photos

Download free images and illustrations for websites, e-books and other online pursuits.

  • Morguefile

More than 350,000 free images for commercial use.

  • Unrestricted stock

Free stock images and vectors you can use in any capacity.

  • Free range stock

Beautiful photos, free of charge.

  • Foter

A bank of 335 million free stock photos.

  • Superfamous studio

A large database of stock images and illustrations to choose from.

Graphic icons for content marketing and more

  • Graphic Burger

Icons neatly categorized for easy discovery.

  • Flaticon

The site has more than 457,000 vector icons to peruse.

  • The noun project

Nearly a million curated icons, “created by a global community.”

  • Entypo

The site contains “411 carefully crafted premium pictograms by Daniel Bruce.”

  • Find icons

This website has more than 475,450 free icons to choose from.

  • Get iconjar

Premium icons for free.

  • To[icon]

Search through featured, related or popular collections to find what you’re looking for.

  • Iconmonstr

Browse 262 collections of unique designs.

Enjoy exploring the list, and don’t ever settle for poor visuals.

Vishal Kalia is the CEO of Rogueline. A version of this post first appeared on PR Couture.

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