PRDaily | Health Care HMC News | HR Communicator | Ragan Training
Log In | Cart | Store
Logo Ragan.com
news and ideas for communicators
Advanced
Search »
Home
Internal
PR
Social Media
Writing & Editing
Speechwriting
Events
Training
Awards
Videos
Related Articles By Category
Content Marketing
Print Publications
box_article_footer_blue

Infographic: The value of print in today’s marketing

It might be expensive to produce tree-based materials, but there’s science behind the effectiveness of tangible pieces.
By Robby Brumberg | Posted: August 24, 2017
Printer Friendly Version
Email A Friend
0
Tweet
Marketing, like a healthy diet, requires variety and balance.

Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates.

Print is expensive, but it has science-backed advantages over online content. The infographic cites research that print pieces top digital ads in cognitive categories such as review time, emotional reaction, memory retention and perceived value.

Print advertisements are also easy on the brain. The graphic says print materials garner “70 percent higher recall” and that it takes “21 percent less cognitive effort” to process print pieces.

[EVENT: Brand Storytelling and Content Marketing Conference at The Coca-Cola Company]

In addition, print scores points for response and open rates. The infographic cites a study that found direct-mail pieces enjoyed a 37 percent higher open rate than emails. Postcards received a 4.25 percent response rate, compared with 0.1 percent for email.

Digital marketing is the present and future, but print remains effective—almost 600 years on from Mr. Gutenberg’s transformative invention.

Check out the infographic below to learn more about why we shouldn’t quit print.

Infographic: Here's why you need to step your print marketing game up

Printer Friendly Version
Email A Friend
Tweet 0

Logo Ragan.com

Home | Internal | PR | Social Media | Writing & Editing | Speechwriting | Events | Training | Videos

PRDaily.com | Health Care Communication | Ragan Consulting | RaganJobs.com | RaganTraining.com | PR-University.com

About Us | Contributors | Contact Us | Host a Ragan Event | Sponsorship | Advertising | Custom Workshop

FAQ | RSS | Store | Privacy Policy | Site Map

Copyright Ragan Communications, Inc.

Loading... Loading...