Many brand managers struggle to find high-quality content to post,
spending hours in search of something worth sharing on their pages. It
can prove difficult to find something new, creative, and associated with
a brand’s industry at least five days per week.
Niche brands find this particularly difficult; even so-called universal content doesn’t suit their direction.
Page managers can use any of the following places online to assist in
finding, storing, and delivering engaging content for even the most
obscure or niche brands, and in less than 10 minutes, it’s impossible
not to find something interesting and share-worthy.
The thing I love
about Quora is that it showcases the curious mind’s pressing questions.
Subjects range from simple marketing tactics to hyper-focused inquiries
about Beatles albums. Browsing through Quora allows you to “steal”
questions and host a Q&A on your Facebook, understand what the
public wants to know about a subject that may be associated with your
brand, or start conversation as a brand on Quora and encourage your
Facebook fans to move over and join in.
2. Post Planner:
app saves page managers a ton of time. (Post Planner says as much as two
hours a day.) It searches the Web, including social media content, to
deliver article links that you can share on your pages. Post Planner
just released a feature that can find content on any topic; I found
stuff to post when I search “metal fabricator.” It also has
complimentary status update ideas that will get your fans commenting on
and “liking” posts. The best part is you don’t have to leave Facebook to
use it; it’s a built-in app.
Digg is a staple of the
Internet, and after years on the market and a fresh interface, it’s
looking swank. I love Digg because it gives me what’s popular on the
Web—the stories people obviously want to see, read, and respond to.
Users can save stories they like and use them later or create a library
to store the week’s postings. It enables you to see stories that people
like you, or those who conduct similar searches, are interested in.
thing about Delicious is the access to what other people have stored. By
searching keywords, you can see who has added similar articles, and
with one click you’re suddenly reading collections on specific topics
from those most interested in them. Delicious gives you access to
everyone else’s library of content and bookmarking work. Then, you share
those with your fans.
[RELATED: Master the can't-ignore social media tools with Mark Ragan's one-day social media boot camp.]
troller will know what this is, but for those of you who have yet to
think of Reddit as anything other than the birthplace of memes, get
ready to think again. Reddit has a vast library of content on a number
of subjects. What I find is that articles, YouTube videos, forum-style
threads, it delivers the most “quirky” content. You’ll find blog posts
and opinion pieces, which (depending on your brand) can strike up
conversation when your repost them to your page—if it’s done in an
interesting way. It’s also image-heavy, and because posting photos is
also highly recommended to dominate Edgerank, this is a great source.
NetVibes reader, you can make multiple dashboards and add feeds and
social media profiles to filter in and gather content. The search option
is a standard Google search. It’s an easy place to browse every day,
pull content, and post immediately. The “me” account is free as well.
regularly browses the Web for you and finds you content on the topics
you are most interested in. Though it’s a curation tool designed to make
a feed-style Web page, its algorithm is robust and very effective in
finding high-quality content. It also it has a mobile app.
8. StumbleUpon, Pinterest, Flickr:
These are grouped together to round out the list because they all offer
the best selections of one thing: photos. Need cool pictures of unusual
items to share on Facebook? These are your stops to grab and share.
I’ve found each one works well for different industries. Flickr kills it
outdoors, Pinterest is heavy on food/DIY/household items, and
StumbleUpon brings the unusual to the forefront of the Internet.
These are just a handful of resources you can use to find great content
to post. A practical way to go about content gathering is to collect up
to seven days’ worth, load it into Facebook scheduling, and then just
respond to comments from your fans. Be sure to add comments from the
brand on the story; personalize them so your audience knows exactly why
you are sharing it. Encourage conversation with questions, too.
What resources do you use to find high-quality content for your brand pages?
Constance Aguilar is a Social Media Strategist and Account Manager at Abbi Public Relations where she oversees client strategy on social media channels and traditional media. You can follow her on Twitter @ConnieAguilar and read her other posts on the agency's blog, where a version of this story originally appeared.