Anti-bullying campaign reaches kids via social media—and T-shirts
Shirts in School organization stands up against bullying with strong Facebook and face-to-face elements.
Untitled Document It’s tough to get your message in front of high schoolers in the 21st century. They’re texting more, spending time on social networking sites every day and watching less TV than they used to. “It’s really a gated community,” says Richard Whitney, president of Shirts in School . But what if you put the message on what they wear? Whitney started Shirts in School in late 2010 with the idea that getting messages into schools, be they adverti read more...
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