Infographic: How to deal with negative social media comments
Some solid advice for managing online criticism. Take a look.
The “fight fire with fire” adage may have its place in some arenas, but
it certainly doesn’t work in the social media management realm.
are going to occur if you manage a brand’s social media presence. That’s
just a fact. However, your response will likely determine whether the
issue remains a
small blip, or snowballs into a full-fledged viral debacle.
The cardinal sin of responding to negativity, specifically on Facebook
and LinkedIn, is that you cannot delete the comment. There are instances
deleting a comment would be appropriate—if personal information or
inappropriate language is used, for example—but in those cases you
should still reach
out to the user directly.
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Next, take emotion out of the equation. They’re not insulting you, they have an issue with your brand.
For a quick guide on how to respond to negative comments, check out the following infographic from Be Digital Giants.
(Click here for a larger image.)