Analytics and URLs help Cision prove its ROI
Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them.
PR and marketing software company Cision produces an annual social journalism study that is downloaded and cited by industry pros and journalists alike. To explain its findings, Cision produces an infographic as well as a white paper. Though many organizations do this, what is unusual is the degree to which Cision can prove the impact of public relations in driving sales. Using a blend of targeted pitches and unique URLs for each medium, Cision can determ read more...
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