Use strong nouns to fortify your writing
Be more descriptive in your copy with these alternatives for commonly used terms.
By now, the writers and editors who read PR Daily
with the advice to use strong verbs.
They are the powerhouse of your sentence, and choosing clear, active verbs
instead of throwaway ones will improve your message.
What about using strong nouns?
The same rules apply. In addition to using nouns that are clear to the
reader, use specific, descriptive, concrete words, instead of general or
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press releases, blog posts, internal memos and more.]
For example, we will most often use the word “house” to describe a house,
but when appropriate, we could also use shack, shanty, lean-to, chalet,
cabin, split-level, bungalow, mansion, villa, estate or hut.
Here are a few other examples related to PR and corporate communications.
Message - news, report, note, letter, memo, word, bulletin, dispatch,
communiqué, missive, notice
Publication - magazine, periodical, newsletter, newspaper, journal, blog, post,
circular, digest, brochure, booklet, rag, review, manual, gazette,
sheet, tabloid, broadsheet
Report - statement, story, account, chronicle, narrative, article, release,
broadcast, declaration, narration, outline, proclamation,
pronouncement, tale, description, brief, piece, article, paper
Speech - address, appeal, commentary, declamation, diatribe, dissertation,
harangue, keynote, lecture, pitch, recitation
Style - method, approach, manner, way, technique, genre, habit, pattern,
trait, trend, type, custom, phrasing, wording, treatment, expression,
readers, please share your examples of strong nouns.
Laura Hale Brockway is a regular contributor to
PR Daily. Read more of her posts on writing, editing and corporate life at