One important aspect of managing and building a Google+ page is accurately measuring your activity there to understand which efforts drive results for your business.
There isn’t one grand metric to determine whether all your Google+ activity is worthwhile, so your business must consider a variety of metrics focusing on five distinct areas.
Google Analytics can help your business measure many of these metrics directly from the Social Data Hub report; others can be aggregated from other tools or pulled together manually.
Focus on the following five key areas to measure your Google+ page activity:
1. Channel engagement
This area encompasses the interactions your audience has with your business and its content on Google+. The metrics to best define whether you’re engaging with your audiences effectively are the number of shares, comments, clicks, and +1’s your content receives.