A cheat sheet: Measuring your Google+ page

How do you measure the effectiveness of your Google+ business page tactics? Start with these five approaches, and use the accompanying cheat sheet to track your success.

Ragan Insider Premium Content
Ragan Insider Content

One important aspect of managing and building a Google+ page is accurately measuring your activity there to understand which efforts drive results for your business.

There isn’t one grand metric to determine whether all your Google+ activity is worthwhile, so your business must consider a variety of metrics focusing on five distinct areas.

Google Analytics can help your business measure many of these metrics directly from the Social Data Hub report; others can be aggregated from other tools or pulled together manually.

Focus on the following five key areas to measure your Google+ page activity:

1. Channel engagement

This area encompasses the interactions your audience has with your business and its content on Google+. The metrics to best define whether you’re engaging with your audiences effectively are the number of shares, comments, clicks, and +1’s your content receives.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.