You can find it on Instagram. And if your brand is in the social media space, Instagram should be part of your daily vocabulary.
The photo-sharing app launched in October 2010, and in April, Facebook bought it for a whopping $1 billion.
If your brand isn’t there yet, you’re in luck. There are several lessons you can take from those that have gone before you. The following is a guide for brands starting out on Instagram—from deciding whether it’s for you to achieving success with your community.
What is Instagram?
Instagram is a photo-sharing application that can be downloaded for iPhones, iPads, and Android devices. You can upload a photo from your phone or take one while using the program and then apply a filter to it to make it look weathered, faded, vintage, or enhanced in some way. Photos are confined to Instagram’s signature square shape (Think: The Web’s answer to the Polaroid).
Instagram isn’t like traditional social media platforms, although you can follow friends as you would on Twitter. But people don’t generally talk about the banal moments of their day: They photograph them and give them a hashtag.