A PR pro’s 10 observations about ‘real-world PR’

Most people aren’t on social media 24/7 and measurement isn’t mainstream yet. Are you nodding in agreement? You should be.

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Based on my completely unscientific observations of the myriad people I’ve come into contact with on a semi-regular basis, here they are:

1. Real people don’t “do” social media like we do.

By “we,” I mean people like you and I (or at least, like I used to be) who are on social media all the time.

Most people couldn’t give two hoots about the latest app (though they do care about the iPhone 5), they don’t know who Chris Brogan is, and they mostly think bloggers are pompous asses.

2. The PR world is full of smart people who aren’t “out there.”

So, if they’re not “out there”—either by blogging, tweeting up a storm, or engaging in similar online activity—does that mean we should discount them simply because we don’t see them?

3. There are also many idiots.

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