A to-do list for the PR industry

As the media and online landscapes change, so must public relations mindsets and tactics.

Ragan Insider Premium Content
Ragan Insider Content

To-do lists are usually divided into two categories: tasks that can be completed immediately and goals that will take longer to accomplish.

The public relations industry’s to-do list is no different, and the long-term goals should be focused on improving the industry’s reputation. It’s a contradiction: We manage the reputation of our companies and clients but have difficulty managing our own.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.