AAA’s ‘feedback string’ encourages company dialogue When AAA Northern California, Nevada & Utah, opened up its doors to two-way communication with a ‘feedback string,’ it strengthened culture change at this AAA club in a big way. By Steve CrescenzoJune 24, 2008 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.