Adopt a marketing mindset to improve internal communications

Want to create more appealing, relevant content for your colleagues? Plan your campaigns, segment your audience, use visuals, and streamline the feedback process.

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That goes for all forms of internal and external communication. Unfortunately, internal marketing is often an afterthought. Most leaders would agree it’s important to keep staff informed, but few grasp the need to continually appeal to employees.

That lack of compelling “preaching to the choir” is a missed opportunity and a strategic misfire. You must market to your internal stakeholders, too.

For more effective internal communication, here are tips from the marketing world:

1. Plan your campaign.
Before you craft an internal communication plan, ask:

Mismatched internal and external communications can threaten an employees’ perception of the company. Make sure your internal messages align with your public advertising, marketing and PR efforts. They should be like interlocking parts that enhance one another.

To achieve this sort of harmony, reach out to your communicator colleagues to ensure you’re on the same page and aware of what’s in the offing. Try to get an idea of what initiatives they’re planning so your work can complement theirs.

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