Adopt these best PR practices for your startup
You might not need to hire an agency right off the bat, but you should make public relations tactics a priority to get your organization off the ground. Here’s what to do.
Even before Mark Cuban famously warned tech startups against bringing on a PR agency, there has been a debate about the role of public relations in early-stage businesses.
Does a startup business always need to hire a PR agency? No. Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. It’s less expensive to amplify earned coverage with paid media or marketing tactics like SEM, email marketing and paid social.
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