Aetna crafts a social media playbook for staffers

To help 35,000 employees engage online, the company devised clear community management strategies. Here’s how you can follow suit.

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Her strategies take a cue from nature by decentralizing responsibilities, creating a safe haven, and providing adaptive tools. The outcome: integrated social skills and stronger community connections.

Vargas shared her community management strategies at‘s BlogWell conference in Chicago. Here are some key points from her playbook:

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