Social Media Aetna crafts a social media playbook for staffers To help 35,000 employees engage online, the company devised clear community management strategies. Here’s how you can follow suit. By Andy SernovitzNov. 7, 2012 SHARE Ragan Insider Premium Content Her strategies take a cue from nature by decentralizing responsibilities, creating a safe haven, and providing adaptive tools. The outcome: integrated social skills and stronger community connections. Vargas shared her community management strategies at SocialMedia.org‘s BlogWell conference in Chicago. Here are some key points from her playbook: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.