Social Media American Airlines responds to every tweet with original, non-scripted answers The airline combines customer service and promotions in one account that boasts 400,000 followers, making sure none of its content is ever canned. By Matt WilsonJuly 27, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.