Amway launches 25th cultural-specific Facebook page

The cosmetics brand known for door-to-door sales takes a regional approach to Facebook by focusing each page on a specific geographic area and culture.

Amway, a company that’s long been associated with door-to-door salespeople, is taking a country-by-country approach to Facebook.

The company is set to launch its 25th culture-specific Facebook page for shoppers in Thailand, blogger Christopher Heine wrote at ClickZ. Amway has set up so many different Facebook pages because customers in different regions and cultures want different things. For example, skin-whitening products are big in Southeast Asia.

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