Amy’s Kitchen responds through social media after recall

The organic food company explained the situation through press releases, but community managers are answering consumers’ questions and concerns individually through Facebook and Twitter.

Ragan Insider Premium Content
Ragan Insider Content

The company announced this week that it had voluntarily recalled 74,000 cases of frozen food items over some potentially Listeria-tainted spinach. The company launched, which has official statements explaining the voluntary recall and a list of the affected products.

The company also used social media to communicate the recall, posting the following on its Facebook page:

Amy’s Kitchen Product RecallOne of our organic suppliers recalled their spinach for possible health effects. While we…

Posted by Amy’s Kitchen on Monday, March 23, 2015

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.