Qontext‘s name didn’t come out of nowhere. According to Samir Ghosh, vice president of business and strategy for the company, about half the company’s clients use its enterprise social media tools as a free-standing intranet, while the other half have fit the suite into the context of their existing intranets.
Likewise, the company aims to remove workflow from email to its activity feed—an interface that is somewhat similar to Facebook’s, but which includes document sharing and other features.
“A lot of the other social offerings out there are focused on people, content and tools. We believe they’re missing, in business, the most important part, which is applications,” Ghosh says.
Qontext’s platform for what Ghosh calls “social contextual collaboration” includes some features of a traditional intranet, such as news and featured content, which can be “pushed out centrally.”
To create profiles, users can enter all their information or import an existing profile from LinkedIn.