Analytics make TikTok more attractive to marketers

The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.

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TikTok analytics

Many consider TikTok the up-and-coming social media network.

The app features 15-second, looping videos, often teens dancing or performing short skits to music. It has been the most downloaded app on the Apple App Store and now boasts more than 500 million users.

Some innovative, mostly larger, organizations are experimenting with the app, but most marketers remain unconvinced they need to buy in to the shiny new thing. That’s likely at least partly because TikTok has lacked analytics—until now.

TikTok recently launched its Pro Accounts that it says offers “new insights to avid creators,” those prolific users (brands and influencers) who want to see in-depth data about how their videos perform on the app.

With Pro Accounts, power users can view weekly and monthly views, follower growth, and trending videos.

To view the analytics, the first step is to set up a Pro Account. On your profile page, open the Privacy and Settings tab. Choose “Manage My Account.” Tap “Switch to Pro Account.”

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