Announcing Ragan’s 2018 PR Daily Awards finalists

Congratulations to this year’s finalists.

2018 PR Daily Award finalists

We’ve found the best campaigns, publications and public relations events produced in 2018. We’re excited to announce Ragan’s 2018 PR Daily Awards finalists. Look out for the winners’ announcement in early May.

GENERAL CAMPAIGNS

B2B Campaign

  • Mercer Global Talent Trends Study 2018: Unlocking Growth in the Human Age, Mercer
  • You Are How You Eat, Ingredion with Stein IAS
  • PizzArt, Anchor Food Professionals with Truth Communications
  • Bosch ‘N Blue, Bosch eBike Systems with Tech Image
  • Mental Health and the Financial Advice Relationship, Bridgehouse Asset Managers
  • VERITAS Study B2B Campaign, Reflexion Health
  • Putting Mack Trucks in the Driver’s Seat of a B2B Public Relations Campaign, Oracle
  • Branding Campaign, PeopleService with Zaiss & Company

Branding Campaign

  • Village Green Redefines Distinctive Living, Village Green with Airfoil
  • ibis Music Lives Here, AccorHotels with Public Dialog
  • Bell: Creating an Iconic Brand for an Aviation Pioneer, Bell
  • SCMP – Abacus and Inkstone U.S. Launch, SCMP with IW Group Inc.
  • Elevating the USA TODAY NETWORK Brand: More than a Newspaper Company, USA TODAY NETWORK with Diffusion
  • Aflac Launches Reputational Revamp Using CSR, Aflac with FleishmanHillard, KWI, MMC and Carol Cone on Purpose
  • Relaunching McAfee as a Thought Leader in D.C., McAfee with RH Strategic

Cause-Related Marketing Campaign

  • 2018 PA Blue Ribbon Champions for Safe Kids, Pennsylvania Family Support Alliance with Nell McCormack Abom Communications
  • More for MBC and the Thriver Movement, Porter Novelli
  • National Cybersecurity Awareness Month Campaign, LTS
  • Teacher for a Day, Janel Lewis and Linda Palladino with Doner CX
  • Every Second Matters, Travelers
  • Natural Light College Debt Relief Program, Anheuser-Busch with M&C Saatchi Sport & Entertainment
  • Busch x National Forest Foundation, Anheuser-Busch with M&C Saatchi Sport & Entertainment

Community Relations Campaign

  • Jack Daniel’s Country Cocktails “Flavors of Pride,” Brown-Forman with IW Group Inc.
  • Making Every Source a Resource, Idea Hall with East Valley Water District

Content Marketing and Brand Journalism

  • Inspiring People with Rare Diseases Through Storytelling: Vita, CSL Behring
  • Employer of Choice in Aerospace, Pratt & Whitney
  • Duke Energy Illumination, Duke Energy

Corporate Social Responsibility

  • Data for Climate Action Challenge, Western Digital with Porter Novelli
  • A 60-Year-Old Promise Quacks to Life, Aflac with FleishmanHillard, KWI, MMC and Carol Cone on Purpose
  • Travel with Purpose—Where Responsibility and Hospitality Meet, Hilton
  • More for MBC and the Thriver Movement, Porter Novelli
  • Teacher for a Day, Janel Lewis and Linda Palladino with Doner CX
  • Pathways to Employment, Belden Inc.
  • El Salado—Peace through Water, Ferrovial

Crisis Communications

  • Orange County Hurricane Irma Response, Orange County Government

Event Marketing

  • “Crazy Rich Asians” Film—Asian American Marketing, Warner Bros. with IW Group
  • 2018 PA Blue Ribbon Champions for Safe Kids, Pennsylvania Family Support Alliance with Nell McCormack Abom Communications
  • Four Seasons Pop Down, Four Seasons Hotels and Resorts with HL Group
  • Vienna Beef 125th Anniversary, Vienna® Beef with Creative Marketing Associates, Inc.

Media Pitch

  • Empowering Consumers to Make Smart Benefits Choices, Aflac with Hill+Knowlton Strategies
  • Top Ways Things Can Go Wrong, Travelers

PR on a Shoestring

  • Gifting of Souvenir Plots to Scotland, CT, Highland Titles with BML Public Relations
  • Green Giant Creates Viral News Story and Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable, Gillian Small Public Relations
  • Media Pitching for the Sentencing of Bill Cosby, Laffey, Bucci & Kent with Furia Rubel
  • DCTA’s State Fair of Texas Influencer Marketing Partnership Leads to Contest Success, Denton County Transportation Authority
  • Launch of World Wildlife Fund’s Living Planet Report 2018, World Wildlife Fund
  • Busch Latte, Anheuser-Busch with M&C Saatchi Sport & Entertainment

Social Media Campaign

  • Mercer Global Talent Trends Study 2018: Unlocking Growth in the Human Age Social Media Campaign, Mercer
  • Stonyfield Kids Campaign, Stonyfield with Sway Group
  • WeAreCisco Snapchat Summer of Interns, Cisco
  • Corporate Social Responsibility, Grupo Bimbo with Ingenia
  • Rethinking the Pork Rind, Southern Recipe Small Batch with RMD Advertising
  • Jim Allison’s 2018 Nobel Prize in Physiology or Medicine, MD Anderson Cancer Center
  • Road to Coachella, BMW with Mirrored Media

Thought Leadership Campaign

  • Site C Awareness Campaign, Peace Valley Landowners Association with Munro/Thompson
  • Mental Health and the Financial Advice Relationship, Bridgehouse Asset Managers
  • Guitar Isn’t Dead: Fender Sets the Record Straight, Amplifies Voices of Female Players, Fender Musical Instruments Corporation
  • S. Loneliness Index, Cigna with Edelman
  • THRIVE Thought Leadership Platform, DXC Technology
  • Princeton Stars, Penn Medicine Princeton Health

Traditional Campaign

  • Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices, Hill+Knowlton Strategies with Aflac
  • Careers2B Video, HM Health Solutions
  • Yua: Henri Matisse and the Inner Arctic Spirit Exhibition, Heard Museum with Riester
  • CEO Succession, Webster Bank
  • Natural Light College Debt Relief Program, Anheuser-Busch with M&C Saatchi Sport & Entertainment

Viral Campaign

  • Pizza Bouquet and Boutonniere, Villa Italian Kitchen with BML Public Relations
  • Big Mac ATM Brings Swagger Back to Boston, McDonald’s of New England with SHIFT Communications
  • Road to Coachella, BMW with Mirrored Media
  • Busch Latte, Anheuser-Busch with M&C Saatchi Sport & Entertainment

PUBLICATIONS

Annual Report

  • We Are Hilton. We Are Hospitality—Hilton’s 2017 Annual Report, Hilton
  • 2017 Annual Report, United Methodist Communications
  • “More Than a Promise”: Aflac Aligns Founding Promise with CSR Commitment, Aflac with FleishmanHillard, KWI, MMC and Carol Cone on Purpose
  • 2017 Annual Report—Powering Potential, Tri-State Generation and Transmission Association, Inc.
  • NGWA 2018 Annual Report, National Ground Water Association

Blog

  • Maracaibo Media Blog, Maracaibo Media Group

Digital Publication

  • The Post-Modernist, Stein IAS

Online Newsroom

  • RED Digital Newsroom, Metropolitan State University of Denver
  • com, Cherokee Nation Businesses
  • Alizila, Alibaba Group

Print Publication

  • Setting the Irvine Standard, Irvine Standard with Idea Hall
  • Anadisgoi Magazine, Cherokee Nation Businesses
  • Cherokee Nation’s Economic Impact on Oklahoma, Cherokee Nation Businesses
  • Where the Casino Money Goes, Cherokee Nation Businesses

Website

  • Patient Value Proposition: Stories and Information to Inspire and Help Rare Disease Patients Lead Full Lives, CSL Behring
  • GBTA Website, The Global Business Travel Association
  • org Website Redesign, Missouri Department of Transportation

CAMPAIGNS BY INDUSTRY

Automotive Campaign

  • Nissan’s Rear Door Alert, Stratacomm
  • Road to Coachella, BMW with Mirrored Media
  • Putting Mack Trucks in the Driver’s Seat of a B2B Public Relations Campaign, Oracle

Beauty, Fashion or Lifestyle Campaign

  • Pepperoni Pucker, Villa Italian Kitchen with BML Public Relations
  • McDonald’s x Anna Sui x $1 $2 $3 Dollar Menu, McDonald’s with IW Group

Education Campaign

  • Advancing Education Through DreamBox Investment, RH Strategic

Finance or Utilities Campaign

  • PJM Interconnection Celebrates 90th Anniversary, PJM Interconnection
  • Mental Health and the Financial Advice Relationship, Bridgehouse Asset Managers
  • The Why of Wealth, Boston Private with Clear.
  • Generate Possibilities—Tri-State G&T’s Renewable Energy Story, Tri-State Generation and Transmission Association, Inc.
  • Creating a New Generation of Michigan Homeowners, Michigan State Housing Development Authority with Airfoil

Food or Beverage Campaign

  • Pizza Bouquet and Boutonniere, Villa Italian Kitchen with BML Public Relations
  • McDonald’s x Anna Sui x $1 $2 $3 Dollar Menu, McDonald’s with IW Group

Health Care Campaign

  • Get Real About Diabetes, BCW
  • Stress in America: The State of Our Nation, American Psychological Association with Vanguard Communications

Hospitality, Travel or Tourism Campaign

  • Dundee Tourism Campaign, Tourism Australia

Technology Campaign

  • Listening In as Hearables Brand Enters U.S. Market, Nuheara with lotus823
  • George Takei and House of Cats, House of Cats with Bospar
  • LG Thin Client Solutions, Demystify the Cloud, LG with Brand Definition
  • SCMP – Abacus and Inkstone U.S. Launch, SCMP with IW Group Inc.
  • Focals by North Launch, North with Uproar PR

PR EVENTS

Contest or Giveaway

  • O-Cedar Targets Millennial Roommates with National Sweepstakes, O-Cedar with 3rd Coast PR
  • Fly Free to the Outback, Tourism Northern Territory with Myriad Marketing
  • Race Resume, Anheuser-Busch with M&C Saatchi Sport & Entertainment
  • Busch x National Forest Foundation, Anheuser-Busch with M&C Saatchi Sport & Entertainment

Influencer Event

  • Stonyfield Farm Tour, Stonyfield
  • “Crazy Rich Asians” film—Asian American Marketing, Warner Bros with IW Group
  • Novo Nordisk Deepens Relationships and Increases Trust with Diabetes Influencers, BCW
  • Road to Coachella, BMW with Mirrored Media
  • Real Learning Summit, Bellevue University with Zaiss & Company

Press Event or Media Tour

  • Richard Ferretti Civil Lawsuit Press Conference, Eisenberg Rothweiler Winkler Eisenberg & Jeck, P.C. with Furia Rubel
  • GBTA Media Day, The Global Business Travel Association
  • 2018 Bill Foege Global Health Awards, MAP International with Hope-Beckham Inc.
  • Sequoyah’s Cabin Museum Grand Reopening, Cherokee Nation Cultural Tourism with Cherokee Nation Businesses
  • Red Gerard’s Gold Medal Tour, Mountain Dew with Fuse, LLC
  • Jacksonville Landing Mass Shooting Public Relations Campaign, UF Health Jacksonville

Product or Service Launch

  • Changing the Playbook: Fans-First Campaign Delivers Record-Setting Launch, Activision with PMK•BNC
  • Think About It…, Think Whole Person Healthcare with Zaiss & Company
  • Electron Wheel #RidestoCES with the Google Assistant to Launch the Gen 2 Wheel, Electron Wheel with Diffusion
  • Launching Baraja’s “Laser Eyes” for self-driving cars, Baraja with RH Strategic
  • Launching a Pro-Style Controller Made for Every Gamer, Scuf Gaming with Gregory FCA

Publicity Stunt

  • Teens for Gun Reform Stage White House Protest Days After Parkland Shootings, Teens for Gun Reform with Steppingstone LLC
  • Creating a Pop Culture Moment Without Saying a Word, Activision with PMK•BNC
  • Deadpool Karaoke with William Hung, 20th Century Fox with IW Group

GRAND PRIZE

PR Campaign of the Year

  • Dundee Tourism Campaign, Tourism Australia
  • Get Real About Diabetes, BCW
  • HP Launches World’s Most Advanced Metals 3D Printing Technology for Mass Production to Accelerate 4th Industrial Revolution, HP Inc.
  • A 60-Year-Old Promise Quacks to Life, Aflac with FleishmanHillard, KWI, MMC and Carol Cone on Purpose
  • Generate Possibilities—Tri-State G&T’s Renewable Energy Story, Tri-State Generation and Transmission Association, Inc.
  • Changing the Playbook: Fans-First Campaign Delivers Record-Setting Launch, Activision with PMK•BNC

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