Social Media Are most Facebook fans and ‘likes’ worthless? New research finds that, on average, only about 7.5 percent of Facebook fans even see brands’ daily posts, and for brands with more fans, it’s even fewer. By Matt WilsonJan. 10, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.