It’s almost time to sit down with family and friends, enjoy turkey and dressing, and then take part in our nation’s beloved tradition of consumerism: Black Friday.
For many, that tradition will actually start on Thanksgiving Day, but is that actually what consumers want?
For many, the answer is no. According to a recent LoyaltyOne research study, half of Americans say having all-day shopping hours on Thanksgiving Day detracts from the celebration and time with family.
Crazy Black Friday Marketing Idea: Closing your store to let employees spend Thanksgiving with their families.
— Steve Amiri (@SteveAmiri) November 11, 2014
New rule: if a company starts it’s black Friday sale on thanksgiving, I’m not buying anything from them all season. You people are pathetic.
— Deeko (@DeekoVB5) November 11, 2014