Tracking your internal communications’ effectiveness once required little more than an occasional employee survey to gauge response to your newsletter.
With today’s plethora of communications tools, anyone in charge of internal communications needs a suite of measurement tools to fully understand what is working and what isn’t.
Below is a discussion of the tools we recommend. They’re all widely available, and many may already be in place in your organization.
An output measurement tool
What you must understand first is whether the “output” that you are distributing is reaching your internal audience. You need a tool that will answer these crucial questions:
There are three methods for getting that information:
1. Internal message analysis: This works just as external media analysis does. Human or automated sentiment analysts scan email conversations on your intranet and internal blogs for keywords, messages and sentiment. This technique is useful for determining where and how extensively internal and external sentiment overlap.