Are you being misled by popular social media myths?

Social media is not free, it doesn’t level the playing field, and influencers won’t make you successful.

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Social media is many things to many people.

For some, it’s a core part of their business and marketing strategy. For others it’s a key player in driving traffic to their blog, or a new toy they’re just beginning to play with. And for some, it’s about as interesting as pond moss.

Depending on who you speak to, social media has a lot of uses and definitions. But there is one place where all the definitions come together: the area of social media myths. These are claims from people that should know better, either for a hidden agenda or a lack of foresight.

Here are a few social media myths that we can probably agree are out-of-date thinking at best, and dangerous advice at worst.

1. Social media is free

Bzzzzt (insert noisy buzzer sound here).

This one has been doing the rounds for a while now, and still seems to pop up even though everything points to the opposite. Let’s make this simple: Social media is not free.

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