Army urges potential recruits to ‘try on’ Army life via social media

With young people spending more time on social networks, the Army pumped up its social presence with a campaign featuring real glimpses into Army life.

The Army is the latest organization to jump on the social media bandwagon, as more potential recruits spend their time on social networks.

Lt. Gen. Benjamin C. Freakley says in a recent New York Times article: “We’re working hard to increase our social media … because we fully recognize that young people TiVo over commercials or are multitasking on their smartphones when the commercials come on.”

A third of the U.S. population was interested in military service in the 1970s, but only 9 percent is so inclined today. “As a result, we have to reach out in forms like we’re discussing to get them to want to know more, to join us in social media and extend the dialog,” Freakley says.

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