(Editor’s note: This was one of the top viewed stories of 2014. We’re rerunning it as part of a look back at the articles that captivated our readers the most.)
The words “corporate video” rarely spur excitement. When you ask someone to watch your corporate video, they usually think, “Do I have to?”
Corporate videos have a bad rap, and rightfully so. Most of them are horrible.
They’re often full of platitudes and devoid of information. It seems the wishy-washy feel of so many corporate videos is the result of the legal department. Legal is afraid to make any claim about anything, and therefore says nothing at all. In a “two steps forward, two steps back” case, you would be just as successful producing nothing at all.
The reason so many corporate videos are poor is because communicators don’t realize they have options and don’t have to make a boring video.
To raise the bar, I offer up the following creative recommendations for your next video. This is just an initial list; add some suggestions of your own.
Corporate culture/recruiting videos
1. “Funny company story” video