Approximately 80 million millennials live in the U.S.
I’ve touched on the fact that this group is the largest generation in history and will make up more than 50 percent of the workforce by 2020 (the exact percentage varies depending on the research).
We may think of millennials as “the next generation,” but this group will constitute the majority of the workforce in the near future, so research on its values and expectations is valuable-and can guide action.
“Cause work” attractive to millennial job seekers
A great example of this research is the 2014 Millennial Impact Report: Inspiring the Next Generation Workforce by the design agency Achieve, whose research purpose, it says, is to “Understand Millennials’ preferences for cause work and to share those findings with organizations that are looking to better engage this influential group.”