Though people were once ridiculed for being bookworms, reading for pleasure is one again being embraced by the masses with the rise of teen fiction and a popular trilogy involving one Mr. Christian Grey.
One could argue the books’ popularity is increased by onscreen adaptations—”The Maze Runner” made $32.5 million opening weekend and people are all but salivating over the “Fifty Shades of Grey” premiere in February—as many have flocked to buy and read the original print versions.
In fact, the more than 6.5 million copies of “The Maze Runner” has spawned a prequel to the series, and E.L. James became the richest author in the world in 2012 when “Fifty Shades of Grey” sold more than 70 million copies, even more than “Harry Potter and the Deathly Hallows.”
Some may choose to cry at this perceived perversion of the literary craft, but while others reach for their handkerchiefs, you could be riding the wave of literary marketing goodness with a new job opening.
Penguin Random House, which publishes works by Chuck Palahnuik, Neil Patrick Harris, John Grisham and Anne Rice, along with the “Maze Runner” and “Fifty Shades of Grey” trilogies, is looking for a marketing assistant for consumer engagement.
Candidates should have experience in online marketing, marketing analytics, and publishing and be willing to learn systems such as Radian6, comScore, and Tableau.
The job requires researching marketing trends and potential partners along with developing custom marketing tools, so you’ll need to have both your tech and literary skills sharpened. You must also be an excellent written and verbal communicator.
Interested candidates can apply here. Penguin Random House is also looking for an associate manager of advertising and consumer marketing for young readers, if you’re looking for stories that don’t involve handcuffs and blindfolds.
If Scholastic is more your literary taste, you can apply for their marketing manager of educational technology products opening.
Not the job for you? See what else we have in our weekly professional pickings:
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Beki Winchel is the co-editor of PR Daily.