It seems there was just as much buzz about the Super Bowl ads as what happened on the field Sunday.
Many discussed the winning—and losing—ads that premiered before and during the big game, such as those from GoDaddy, Totinos and Nationwide. However, Monster got in the action after the final score was determined.
— Monster (@Monster) February 2, 2015
Many Twitter users did a double take upon seeing the tweet, which jokingly offers social media management positions to the Seattle Seahawks’ brand manager, along with other job seekers.
Within a day, Anchin says Monster garnered 6,500 tweets talking about the company’s tongue-in-cheek congratulatory ad, with a potential Twitter reach of 17.5 million. He says the ad was also shared on Facebook, reaching 55,000 potential job seekers within that same time period.
The tweet came after 18 months of online brand building, and Monster now has a social media command center with a small, but active, team. “It was all about being true to our brand,” Anchin says, “which is all about connecting people and jobs.”
Monster had a 1,726 percent growth in mentions from the stunt, showing that humor—or even sarcasm—is the way to go when you mix content marketing with a big event like the Super Bowl.
You can be part of that digital marketing genius with Monster’s social media marketing internship opportunity.
The ideal candidate should be at least two years into an undergraduate degree and have experience with various social media platforms, such as Facebook, Twitter, Google Plus, YouTube, Pinterest, Instagram, Flickr and Slideshare.
Monster’s intern will work alongside its corporate communications, brand marketing, advertising, PR, global events and product marketing departments, so candidates should be able to work well on a team and network with executives.
A career in social media is demanding and fast-paced. It also requires plenty of creativity and love of digital communications—after all, social media specialists engage daily with active members of a brand’s online community.
Those looking for a more permanent social media position can check out Bose’s global social media manager position available in Massachusetts. Penguin Random House is looking for a social media manager in its New York office, and Consumer Reports also seeks a social media director in the Big Apple.
JCPenney has an opening in Texas for a senior social media analytics specialist, NBCUniversal is looking for a senior social media specialist in its Florida office, and Accenture is looking for a social media subject advisor in its Tennessee location. Victoria’s Secret has an opening for a social media marketing coordinator in its Ohio office, and for something even more racy, Playboy seeks a social media intern in California.
There are plenty of social media jobs open outside the United States, too. Just Perfect, located in South Africa, is looking for asocial media manager, and Puig has an open position in Spain for a corporate social media manager.
The Wall Street Journal seeks a social media editor in its Hong Kong office, and Fairmont Hotels & Resorts in Canada is looking for a social media and digital director . Amazon has openings for a social media manager in Germany and a social media program manager in Scotland.
Not the job for you? See what else we have in our weekly professional pickings:
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