Amy Webb, founder of Webbmedia Group, said eight careers are “ripe for disruption,” including marketing, within the next 10 to 20 years, according to CNN Money.
Webb said emerging technologies can study and identify consumer behavior better than ever before, meaning organizations can craft messages targeted to interested consumers.
Marketers shouldn’t fear that their jobs are becoming obsolete, however. Though available positions might shrink with better technology, marketing and PR jobs are reliant on humans to build relationships and persuade consumers.
That truth can be realized in this week’s featured job listing at Pinterest. The visual social media company is searching for its next head of consumer marketing at its San Francisco headquarters.
It’s not a job for an inexperienced communicator (or robot), either. Pinterest is looking for a candidate with 15 to 20 years of consumer marketing experience, preferably in marketing efforts inside and outside the United States.