Marketers could find themselves competing with robots for job openings in the next decade or two.
Amy Webb, founder of Webbmedia Group, said eight careers are “ripe for disruption,” including marketing, within the next 10 to 20 years, according to CNN Money.
Webb said emerging technologies can study and identify consumer behavior better than ever before, meaning organizations can craft messages targeted to interested consumers.
Marketers shouldn’t fear that their jobs are becoming obsolete, however. Though available positions might shrink with better technology, marketing and PR jobs are reliant on humans to build relationships and persuade consumers.
That truth can be realized in this week’s featured job listing at Pinterest. The visual social media company is searching for its next head of consumer marketing at its San Francisco headquarters.
It’s not a job for an inexperienced communicator (or robot), either. Pinterest is looking for a candidate with 15 to 20 years of consumer marketing experience, preferably in marketing efforts inside and outside the United States.
The marketing head will work closely with Pinterest’s research teams and use data to set new strategies to help the company continue to grow. Mashable reported that Pinterest is set to hit 50 million active users by 2016, so this position will come with hefty responsibility.
The ideal candidate should be able to inspire creative team members, work well in a fast-paced environment and reach international audiences. A love for Pinterest is a must.
Not the job for you? See what else we have in our weekly professional pickings: