Many TV viewers turn to social media to talk about characters, plot points and story developments, but social media can also influence whether a person tunes in at all.
A ShareThis study revealed that social media users who click on content regarding a television series are almost two-and-a-half times more likely to become viewers.
ShareThis also reported that an average of 16 percent of TV viewers regularly share online about the shows they watch. Some genres have higher engagement rates: Almost half of reality and variety show viewers share such insights and information through social media.
As more content gets shared—and the opportunity to snag more viewers increases—networks are looking for savvy social media pros to boost their brands. You can get involved with this week’s featured listing.
Fox is looking for a social media producer for its FX Network in Los Angeles.
FX is carried in more than 98 million homes, delivering shows such as “Sons of Anarchy,” “The Americans,” “American Horror Story: Coven” and “Archer.”