Many TV viewers turn to social media to talk about characters, plot points and story developments, but social media can also influence whether a person tunes in at all.
A ShareThis study revealed that social media users who click on content regarding a television series are almost two-and-a-half times more likely to become viewers.
ShareThis also reported that an average of 16 percent of TV viewers regularly share online about the shows they watch. Some genres have higher engagement rates: Almost half of reality and variety show viewers share such insights and information through social media.
As more content gets shared—and the opportunity to snag more viewers increases—networks are looking for savvy social media pros to boost their brands. You can get involved with this week’s featured listing.
Fox is looking for a social media producer for its FX Network in Los Angeles.
FX is carried in more than 98 million homes, delivering shows such as “Sons of Anarchy,” “The Americans,” “American Horror Story: Coven” and “Archer.”
The position requires creating original online content and executing an editorial calendar for the network’s social media profiles. Candidates will also be expected to gather analytics, work with third-party vendors and work with other departments to support media campaigns and promotions.
Candidates should have at least three years of experience with social media or interactive marketing, along with Photoshop, Illustrator and video-editing skills.
Knowledge of social media platforms is a must, and candidates who have entertainment industry experience will have a leg up on the competition.
Not the job for you? See what else we have in this week’s professional pickings: